As original Air Jordan logo designer Peter Moore recalls, Nike and Jordan’s marketing team at ProServ met that August in Washington, D.C., and planned the launch of his first shoe, but it wouldn’t be ready until November.Cheap Nike Jordans. Jordan needed something of Nike’s to wear during training camp and preseason and the brain trust wanted it to be red and black, as they intended the first shoe’s color scheme to be, to make him stand out from other players.
At the time, however, NBA shoes had to be mostly white, and Stern “banned the red and black because he proclaimed that the red and black were not the color of the Bulls — the shoes didn’t meet the uniform standard,” said Moore, who is now founder of What’a Ya Think, a Portland, Ore.-based. branding consulting company.Cheap Jordan Shoes. “They were the colors of the Bulls, they just were lacking white, but you don’t argue with David Stern at that point.”During the regular season, Jordan alternated between red-and-white Ships and Air Jordans, nicknamed “Chicagos.”So how have the red-and-black Ships and Breds come to be confused?”The Air Ship was basically colored up to look like the shoe that was coming,” Moore said.
“Those shoes were probably specially made for him to wear, and they were what his Air Jordans would look like once they came. Nobody would know the difference unless they had the shoes in front of them.”Jordan Brand is bringing the correct heat to the green with the release of the Air Jordan 1 Retro High Golf Shoe.Cheap Jordan 1.